Annenberg Alchemy

Elevating Heroes and Communities




The Annenberg Foundation has been supporting the worldwide community since 1989, though grant making, technical assistance and direct charitable activities. Publisher and Ambassador, Walter H. Annenberg established the foundation, and his children and grandchildren continue to expand on the work today.


In 2007 CNN began asking it's audience about their local heroes. People who have been having an impact in their communities by helping others. Each year since, the response has brought to light amazing stories of people changing lives. 


The Annenberg foundation joined in supporting the efforts of the CNN Heroes program, by giving the winners free training through their capacity building and leadership development program, named Annenberg Alchemy. To date, over 1,400 nonprofit executive directors, board chairpersons and board members from 600 nonprofit organizations have participated.

CNN Heroes and Alchemy


Client: Annenberg Foundation

Agency: Campos Creative Works


We had the pleasure of interviewing winners of the CNN Heroes Awards during their attendance of the Alchemy Training provided by the Annenberg Foundation. In this training they learned methods and skills developed by the Annenberg Foundation through their nonprofit work, that will help them make their community work sustainable, well into the future.