Drawing Conclusions
A great artist, armed with a marker and a whiteboard, can tell a story, convey ideas, even inspire and educate your audience. Studies show that humans process images 60,000 times faster than text! And cartoons are memorable. Done well, an artist can deliver complex messaging while being friendly, entertaining, compelling, and really holding our attention. Combine this deceptively simple technique with some editorial magic, and watch what happens.
The Story So Far
Client: Mercedes-Benz
Agency: AMCI
Mercedes-Benz had a long story to tell, and keeping the audience engaged was a big concern. In the process of developing the story we designed a fun whiteboard experience, that not only helps illustrate the points, it keeps you engaged and learning.
The Healthcare Road Map
Client: ConsumerMedical
We have been developing a five video series for an innovative company that delivers an incredibly valuable service in the healthcare space. ConsumerMedical offers patient advocacy. They stay on top of medical research and best practice therapies, in order to help their customers find their way through the often confusing medical care labyrinth.
They will be launching their marketing efforts with these five videos soon. Their customers have been getting previews and the reactions have been exciting. As they are released, we will share these helpful videos with you. Watch this space.
